My 1st Trip to Surf Expo

When I found out I was going to Surf Expo in Orlando, Florida  for the first time, I was literally beaming with excitement.  Being the fashion nut that I am the thought of getting to look at numerous sportswear and swimwear lines for 3 days was my idea of heaven. 

Convention Center in Orlando

We sped to the Expo straight from airplane and started things off with swimwear.  I consider our Raleigh location to be a swimwear "mecca" of sorts, being that are really not very many places other than department stores wear you can purchase swimwear.  We looked at many lines.  We saw all of the newest, most trendy for styles for Spring '12, and I must say that I liked what I saw.  Bright colors and rich prints were dominate.  L*Space by Monica Wise was amazing as usual.  Her famous fringe bandeau's are back in full force and I personally could not be more thrilled.  The color pallet this season in amazing! There is even a new variation of the fringe bandeau.  I won't give too much much away though.  Have to keep you all guessing!  I also loved Vitamin A and Carve Designs.

I found Surf Expo to be a sensory overload for me.  The convention center in Orlando was so large, I felt like there was no way one person could see everything in three days.  There were indoor scuba diving tanks, pools for SUP demos and even a makeshift demo area for wake boarders to show off their best jumps.  Load music and girls in teeny bikinis seemed to be everywhere we turned.  There were people riding on crazy contraptions resembling unicycles and zooming around on over-sized skateboards.  At times I wished my head was on a swivel so I could constantly see everything. 

Indoor SUP Demos!

While ladies swimwear was a the major focus of the trip, we were able to peruse some ladies sportswear as well.  Quiksilver, Element and Lucy Love were just a few of the favorites.  Looks like Spring '12 is bringing bold prints, flowy fabrics and high-waisted everything.  Ladies Quiksilver was amazing as was Element!  Lots to get stoked about.

Don't even get me started with the men's side of things.  We will not disappoint with our selection of men's baggies and sportswear.  I took a glance at some of the men's booth's at Expo and there is much for the men to look forward to. The new innovations with board shorts are beyond impressive and I cannot wait to see what our customers think about the designs this Spring.  Lots of great merchandising ideas to boot! 

The Expo was a great experience that was creatively inspiring.  It is a great way to swap stories with peers, get merchandising ideas and just hob nob with other people in the surf industry.  If there is one thing I am positive about it is that Whalebone Urban Surf, as well as our other two locations in Nags Head and Virginia Beach, will be stocked to the brim with the best, most innovative inventory this Spring.  Until then, stop by any of our stores to grab some great Fall and Winter merchandise.

For more information about the next expo visit http://www.surfexpo.com/.

Employee Spotlight:  DJ Joyner

Raleigh has a new surfer in town and he goes by the name DJ.  DJ hails from Virginia Beach, where Whalebone coincidentally has another store.  DJ has grown up on surfing and worked in the industry for a while.  We are stoked to have him as the newest member of the team.  He has a quirky sense of humor and eclectic style that makes him an ideal fixture for the shop.  I had the pleasure of getting to know him today and you can read the interview below.

Name:  DJ Joyner

Hometown: Virginia Beach, Virginia

Longboard or shortboard:

DJ:  Longboard

What board(s) are you riding right now?

DJ:  Right now I am riding a 9'6 Chris Christensen Westsider and a 5'4 Bing Dharma.

What is you're favorite local surf spot?

DJ:  Probably anywhere in the Buxton or Frisco area.

What made you want to work at Whalebone?

DJ:  I bought my first surfboard from Jim in the Nags Head shop when I was nine years old.  It just made sense.

What is the number one item on you're Whalebone wish list?

DJ:  Definitely the 9'6 Jacobs 422 Noserider.

When did you first start surfing?

DJ:  I first started surfing when I was five years old.  My dad took me out at milepost 12 in Kitty Hawk.

Where would you go on you're dream surf trip?

DJ:  I would take the "Wet Boys" surf team and go down to Noosa, Australia.

Favorite Surf Brand?

DJ: Insight

Favorite Longboarder Surfer?

DJ:  Well I have a couple.  Alex Knost, Joel Tudor and Scotty Stopnik.

Favorite Surf Video?

DJ:  Lost Across America and growing up I loved anything with Corey Lopez.  A current video I like a lot is Rip, Shred, Tear.

Kelly Slater or Andy Irons?

DJ:  Patrick Swayze

Paper or Plastic?

DJ:  Paper.

Tupac or Biggie?

DJ:  Biggie.

Beef or Chicken?

DJ:  Beef.

Favorite Movie?

DJ:  Princess Bride.


Stop by the shop and meet the newest member of the fam!

Employee Spotlight: Jordan Worthen

Whalebone Urban Surf is excited introduce the newest member of the Raleigh team. Her name is Jordan Worthen and we could not be more happy to have her as part of the Whalebone family.  Read below for more information about our newest team member!

Name:  Jordan Worthen

Education: Currently a Junior at Broughton High School in Raleigh

College of Choice:  Catawba

Favorite Subject:  Biology

Extracurricular Activities:  Plays soccer for Broughton High as well as a club team.

What would you like to be when you grow up?:  I want to be a doctoe without borders and travel to third world countries and help sick people in need.

Favorite Beach:  Holden Beach

If you could go anywhere in the world for FREE, where would you go?:  I would love to go to Bora Bora!

Why do you like working at Whalebone?:  It just seems like a great place to work!  Also, I love all of the cute clothes!

What is your favorite surf brand that Whalebone carries?:  I love Billabong!

Nothing Better than a Great Flannel

When I think of classic American style for some reason flannel always comes to mind.  There is something so comfortable and familiar about a great flannel shirt.  My first exposure to flannel came when I moved to Vail, Colorado, where I lived for two years.  I rarely went more than five minutes without seeing someone where a flannel button down.  Guys. girls, and children alike were seemingly obsessed with flannel.  My hasty observations caused me to quickly jump on the flannel bandwagon and I have been on it ever since.  Flannel is a huge part of surf culture and it is something that Whalebone has and always will do very well. I personally think EVERYONE should have at least one flannel shirt in their closets.  Dress it up or dress it down. Wear it with jeans. Wear it with khakis. Wear it over-sized with a belt and leggings. Wear it open over a dress with some ankle boots. Wear it with a blazer and trouser jeans. Wear it on a lazy Sunday when you are lounging on the couch. Wear it snowboarding. Wear it after the best surf session of your life.  Honestly I cannot think of any daily situation when wearing a flannel shirt, or any variation of the former, would not be appropriate.

Billabong "Stormy" Flannel.  $44.50

Flannel shirts are not just for men anymore either.  Many lines are coming out with their own unique take on the flannel shirt for the female customer.  Whether it is a flannel dress or an open front flannel cardigan, these brands know how to make flannel make sense while still be fashionable for the female shoppers out there. You better believe that this Fall you will find me strutting around Whalebone in a Billabong flannel with some skinny jeans and riding boots.  It is my go to look for Fall and it should be yours too!  Roxy makes an amazing flannel and they usually have really fun colors and styles.  I am loving Billabong's "Stormy Flannel" because it gives you the option to roll up and fasten the sleeves.  Quiksilver Girl has come out with probably my favorite flannel of the season.  The Quiksilver "Captain Flannel" has the perfect color combination and blue trim details makes for a unique look.

Quiksilver Girl "Captain Flannel".  $49.50

My absolute favorite way to wear a flannel is over-sized and accessorize it up.  Mary-Kate Olsen is sporting a look I love below in her flannel.

Ask yourself this question.  How do you like to wear your flannel? 

Think about it and let Whalebone know.  I am positive we have the perfect flannel for you.



Confessions of a Denim Snob....


My mom bought me my first pair of designer jeans when I was fifteen years old.  I remember she took me to Nordstrom and she let me pick any pair I wanted.  For me, it felt like a rite of passage.  Most girls my age dreamed of a new car, instead I was dreaming of perfectly stitched premium denim that fit like a glove.  They were a perfectly dyed pair of A-Pocket jeans by 7 For All Mankind.  My first taste of designer denim ruined me and ever since then I have spend an absurd amount of money on high end denim from brands including Paige, Citizen of Humanity, True Religion, J Brand and Joe's Jeans amongst others. I have always been attracted to the fit of these jeans, and no matter how amazing that fit is, I can no longer justify spending $200 on a pair of jeans.

Regardless of who you are or what you like to spend on denim, I have quickly realized through my many hours at Whalebone that everyone is seemingly always on the hunt for that "perfect" pair of jeans.  It is an elusive hunt for many to find the perfect combination of fit and price, especially in the current economy.

After personally trying on numerous pairs of jeans from the various surf brands that we carry, I realized that many of the styles we have a phenomenal fit and a high-end look that I seem to always be reaching for with designer denim.  My overall favorite jean we carry is Quiksilver's "Lorne Skinny Jean".  They have a 11 inch leg opening that make for a comfortable fit and they do not sit too low either.  They have a high-end hanger appeal without the high-end price tag at $78.

Some of my other favorites are:

• Roxy "Skinny Slides" Jean.  $59.50

• Element "Magic Sleeve" Straight Leg Jean.  $69.50.

• Quiksilver "Shipley Straight" Jean.  $59.50.

Ladies and Gentleman, remember Whalebone the next time you are shopping for jeans.  We have a huge selection and our amazing sales staff is dedicated to finding you the perfect pair!

Raindrops on roses and whiskers on kittens

Bright copper kettles and warm woolen mittens

Brown paper packages tied up with strings

These are a few of my favorite things...

"My Favorite Things,"

Rodgers and Hammerstein

From The Sound of Music

I am and always have been the kind of shopper and self-proclaimed "clothes junkie"  who begins to plan the wardrobe for the next season when she is still in the current season.  I like to prepare and plot out a very calculated attack on my wardrobe in regards to what is essential to have and what I can do without.  This Summer's miserable heat wave has been no match for my desire to cultivate my Fall wardrobe  early.  When most females have been thinking about swimsuits and sundresses, I have been dreaming of chunky knits and military inspired jackets.  I am absolutely, positively crazy for clothes and anyone who knows me, or works with me in the shop, can attest to that.  I may or may not have danced a jig recently when our FedEx driver Badr brought our delivery of Quiksilver Girl Fall.  I was born this way, I honestly cannot help it.


My passion for styling and fashion is something that truly inspires me everyday and I love to share it with others, which is why I have developed a list of five trends for Fall that I feel every woman, fashion obsessed or not, should be aware of and if possible include these pieces in their wardrobes!  All of the items shown below can be purchased at Whalebone Urban Surf!




1.  Military-Inspired Jacket

I absolutely LOVE the Retro Wave Parka by Quiksilver for $99.50.  Perfect paired with a feminine dress and combat boots.  It is a perfect piece if you want to mix a more edgy, masculine look with something more delicate or feminine like a flowy dress or blouse.


2.  Classic Denim Shirt

The Quiksilver Third Bay for $59.50 is pure perfection paired with a bohemian dress or even a skinny jean.  Nothing says casual chic more than a denim shirt.  It is easy to wear, practical and most of all timeless.  This shirt will stay in your closet for years.

3. Boyfriend Cardigan

Quiksilver Girl's Blanket Boyfriend Cardigan, $64.50,  is a necessity this Fall.  It has a wonderful over-sized fit, that looks great paired with a skinny pant and some fun flat boots.  The stripes make it fun and flirty at the same time.

4. Anything and Everything FLORAL

Volcom's floral printed V.Co-Logical Tank for $32 is the perfect transitional tank for Fall.  Great worn under a cardigan or even worn alone with a bandeau underneath.  The muted colors make this floral under stated, thus still staying edgy!

5. Blanket Sweater

Everyone seems to be making a cozy blanket sweater this year.  I have to say that Billabong's take on the sweater is my personal favorite.  The Love Letter open front sweater, $79.50,  with yarn detail is super comfy and great worn with a V-Neck tank and some jeans.

Those 5 items are just some of the many things that I think are vital to have in your wardrobe this Fall.  Whether you are a freak of fashion nature like myself, or you just want clothes that are accessible and wearable, remember that dressing is a way of life, so have fun with it!  Whalebone Urban Surf as well as our other locations in Nags Head and Virginia Beach are ready to have fun with you!


Stay chic always,

Allie

Let Whalebone Get You Ready to Head Back to School!

With July almost over and August quickly approaching, it is obvious that the inevitable start of the school year is here.  The tradition of "back-to-school" shopping is a writ of passage of sorts that has been around for ages.  Whether you are buying school supplies such as pens, pencils and the like, it is vital that you include Whalebone in your back to school shopping plans.

Whalebone Urban Surf, along with our other locations in Virginia Beach and Nags Head, are stocked with an amazing selection of brand new back to school sportswear.  For the male student we have everything from khaki chino shorts by RVCA, to Volcom Polo shirts.  We also have a great selection of walk shorts from brands including Billabong, Hurley, Quiksilver, Rip Curl and more.  For the female student expect to find fun sundresses and tanks by Billabong and O'Neill.  We are also very excited to be carrying a new line called Quiksilver Women.  It is a sophisticated line that consists of more mature and trend-conscious designs.  Quiksilver Women's graphic fashion tees and sundresses are ideal for any back to school wardrobe.  Pieces from this line are great for schools that have a strict dress code!

Don't forget to check out our large selection of backpacks!  We carry bags from Dakine, Volcom, Oakley and more.  Let Whalebone get you or you're loved one ready to start the school year off right!

Next Time You Shop...Make Sure You Shop Local!

In our current economic situation we live in a consumer-driven nation dominated by national chains with complicated corporate structures.  With the ever present recession still looming over most of our heads, it is easy to to feel overwhelmed and conflicted over what and where we want to spend our hard earned income.  Whalebone Urban Surf is very excited to become part of a special group locally owned and independent businesses.  In these difficult times it is extremely important to support these small businesses that in many respects serve as the frameworks for many communities. 

North Hills has proven to be a wonderful and ideal location for our newest Whalebone endeavor.  We are lucky to be in the likes of such unique and special businesses including The Spectacle, Luxe, Gena Chandler, Midtown Oliver Press, Lamb's Ear and many more.  This week caps off Independents Week, sponsored by local organization Shop Local Raleigh.  Shop Local Raleigh is an organization devoted to promoting and supporting locally-owned, independent businesses. It’s about making area consumers hard-earned money go further, thus fueling the local economy.  Benefits of shopping locally include boosting the local economy, preservation of area character, less harm on the environment, creation of more jobs and also encourages future investments in the community! 


Whalebone Surf Shop is and always will be a family owned and operated business.  We are extremely grateful for the continued and loyal support we have received at our Nags Head and Virginia Beach locations throughout the years and are now excited to expand into a new community.  Raleigh is a wonderful place and we have seamlessly become at home in North Hills.

Next time you decide to shop please remember to SHOP LOCAL.  For more information about the benefits of shopping locally and a business listing of other local businesses in the Raleigh area visit www.shoplocalraleigh.org.

Once Upon A Time I Went to Abaco...and I took Whalebone with me!

I recently went on an amazing trip to the Abacos, a strand of islands located in the Bahamas.  When I got back from my vacation I was looking through my many pictures and came to the stark realization that almost everything I wore on my trip came from Whalebone Urban Surf.  I guess that is not too hard to believe being that I am employed by Whalebone, however I also noticed that many things that my best friend wore on the trip were also purchased at Whalebone Urban Surf.  Honestly, if you are going on a summer trip, whether it be to the Caribbean or to the Carolina Coast, one can truly get everything they need for the trip from any of our Whalebone stores.  Swimwear, sportswear, eye wear, footwear, sunscreen, head wear or even any of our amazing hard goods; Whalebone truly does have it all.  I am confident that even if this store was not a huge part of my life I would have still purchased many of the things I needed for my vacation at Whalebone.

There was not a day on my trip that I did not receive inquires about where I purchased my swimsuits from and who designed them.  All of my suits that I wore on my trip were L*Space by the way! Both of my friends suits were from the shop as well.  One Volcom and one L*Space.  Even my Billabong cover up dress and VonZipper "Elmore" Sunglasses garnered attention.  It is just apparent now more than ever how wonderful is it that Raleigh has a full service surf shop to make sure that residents can get everything they need BEFORE they go on vacation!  Below are some pictures of my favorite Whalebone duds.

I am wearing the L*Space Twister Top in Lime and my friend is wearing Volcom's Smock Puppet Bikini in Teal.

 I am wearing Billabong's One Shouldered Lue Dress here!

 Here I am wearing the L*Space Triangle Top in Black and the Tiger Print slit bottoms.

My favorite Whalebone vacation must have is my VonZipper Elmore's in Tortoise with a polarized lense.

While I do not typically blog about myself I did think it was important to let everyone know that Whalebone has some awesome merchandise that is perfect for any summer trip.  If you have any questions about any items I mentioned or are just interested in the store please call us at 919.758.8362 or email us at whaleboneurbansurf@gmail.com.

Graduating Soon? Whalebone has the perfect Graduation dress for you!

With Summer quickly approaching, high school and college graduations are looming overhead.  While the act of graduating and taking that walk across the stage and receiving your diploma seems effortless, for many young girls the task of finding that perfect white dress to wear under their gowns is quite arduous.  It is a day that will be photographed and remember for years to come and for many having that "perfect" dress is almost as important as the act of graduating itself. Luckily, Whalebone is stocked with a vast assortment of white and off white dresses of all shapes, sizes and price points.  We want to make sure that our young shoppers that are about to venture off into the next big chapter in their lives walk across the stage looking fresh, beautiful and happy because they did not have to break the bank to have the perfect white dress for the day.

Here are just a few of our favorite white dresses perfect for graduation day:

 Quiksilver "Sunnie Dress" in White.  $59.50

O'Neill "Chantilly" Dress in White.  $39.50

 O'Neill "Roseberry" Dress in White.  $54

Insight "Free Breeze Dress" in Off White.  $67

Whether you are looking for a dress for yourself or if you are shopping for your daughter, stop by Whalebone and let us find that perfect white dress!

Surfer Magazine Names UNC-Wilmington in "Top 10 Surf Colleges: A Guide to Getting Waves While Getting Your Degree"

Whether you attended school at the University of North Carolina Wilmington or know someone that does, I am sure you can attest to the fact that part of the draw to the school is it's  surf swells.  Coincidence or not it is also interesing that many past and present Whalebone Surf Shop employees have chosen UNCW as their educational institution.  At Whalebone Urban Surf alone there are four employees who attended college there! It is funny how a common interest or passion can bring people together.  Pete, the manager of the Nags Head location, also went to school there.  Some of the employees surf, others do not, but regardless of that they all love the ocean and that love has seemingly lead them all to the same place.

In the Surfer article, UNCW is referred to as the ideal school for those surfers who "just can't leave the east coast".  The UNCW Surf Team, who placed 4th overall at this year's NSSA Championships is also mentioned..   They continue to touch on UNCW's proximity to other local surf breaks, including Cape Hatteras!  Amongst the other nine schools showcased are University of California Santa Barbara, University of California San Diego and New York University.

Since our November opening, there has been a significant influx of UNCW Students and Alumni that have ventured into Whalebone Urban Surf and that is something we are really excited about.  However at the end of the day, no matter where you went to school, if you love surf culture then that is all we need to know.

To read the full article: http://www.surfermag.com/features/top-10-surf-colleges/

Indoboard Balance Trainers: "The Sport for Everyone, Everywhere!"

The first prototype of the Indoboard was originally designed by Indoboard creator Hunter Joslin in 1975.  The balance board was first created to help train surfers when they were out of the water, then eventually evolved  in a balance trainer that not only strengthens users' legs and balance, but also their overall core muscles.  Today, the Indoboard is loved by enthusiasts both young and old.  Many athletes from the surf, snowboard, skate and fitness worlds rely on the Indoboard to strengthen their balance and also as a form of entertainment when they are not participating in their respective sports. 

After many prototypes and numerous tests, the Indoboard was finally trademarked and patented in the the Autumn of 1998 and officially presented at the Surf Expo in Orlando, Florida.  You don't have to be an "expert" or an athlete to enjoy Indoboards.  According to the Indoboard website, anyone can use an Indoboard by correctly following the instructions and initially having something to hold onto for support.  The ultimate goal in using an Indoboard is to keep the board itself from touching the ground for an extended period of time.  The website says the learning curve is usually around 10 to 15 minutes.

Whalebone Urban Surf is exited to carry a great selection of Indoboards with a variety of different graphics.  Customers also receive a free instructional DVD with purchase.  We encourage all of our customers to come by the shop and check out the boards.  They truly are a great investment for the whole family and a great way to keep everyone active!  If you want more information about these amazing balance boards please feel free to call Whalebone Urban Surf at 919.758.8362 or visit www.indoboard.com! 

"SHUBU", Show Up & Blow Up Inflatable SUP!

Whalebone Urban Surf is excited to annouce we now carry the SHUBU Inflatable SUP by Boardworks Surf!  "Show Up & Blow Up" is the motto for this awesome portable SUP.  This board is innovative in that people can now travel with their SUP's on the road, trail, train and plane!   The SHUBU comes in a oversized bag that can be worn as a bag pack.  It can easily be checked on an airplane, thrown in the back of the car or even worn when walking down to the beach.

The Boardworks SHUBU is made from military grade, UV resistant rubber.  The boards come in 5 sizes, an 8'2" XtraWide, 9'2" XtraWide, 10'2" XtraWide, 10'0" and a 10'7".  The SHUBU is available in 4 different color options.  The boards  come with glued on rubber side bite fins and a detachable center fin that is ideal for deep water conditions.  The SHUBU board package includes a backpack, pump and valves, a pressure gage, and a color matched patch kit.  These SUP's are perfect for people on the go and are interested in  recreational surfing, running rivers or just cruising in flatwater.  We are confident that these inflatable SUP's will appeal to Triangle residents who either just want to paddle in area lakes or for those who jet to the coast on the weekends!  Below is a video of a family taking their SHUBU to their local beach.  It just looks like a blast.  Call Whalebone Urban Surf at (919)758.8362 for more information!

Employee Spotlight: Parker Arnold

Whalebone Urban Surf is very excited to introduce the newest member to the family, Parker Arnold.  Parker recently began working at Whalebone Urban Surf and brings a new level of enthusiasm and passion for surf culture.  Below is a short interview with Parker so our valued followers can get to know him a little better!

Name:  Parker Arnold

Age:  18

High School:  Jordan High School

Where are you going to college in the Fall?

PA:  I am undecided.  I will either attend Appalachian State University or UNC-Asheville.

What celebrity have you been told you look like?

PA:  Nick Jonas

What is your favorite thing about working at Whalebone Urban Surf?

PA:  I love the fact that I get to work at a surf shop in Raleigh of all places, as my first job!  I also am excited to be a part of expanding surf culture into the Triangle.

What is the number one item on your Whalebone Urban Surf wish list?

PA:  The 9'6 Jacobs Longboard

What is your favorite surf spot?

PA:  I love surfing at C Street at Wrightsville Beach.

What kind board do you ride?

PA:  I ride a 9'3 Mctavish Fireball.

When were you first put on a surfboard?

PA:  My dad put me on a long board when I was 3 or 4 years old.

What is your dream vacation spot?

PA: New Zealand

What is your favorite line that we carry in the shop?

PA:  Definitely RVCA.

Last one!  What is your favorite food?

PA:  I would have to say any type of pub food and Eastern North Carolina Barbecue.

Employee Spotlight: Joe Hesselblad

The next Whalebone Urban Surf employee we want everyone to get to know a little better is Bay Area native Joe Hesselblad.  He is a recent college graduate who loves to both surf and skate and is a very important part of the Whalebone team!  His knowledge and passion for surf culture is undeniable and we are excited to have him in the shop every week!

Name: Joe Hesselblad

Hometown:  Walnut Creek, California

Education:  B.A. in Anthropology from North Carolina State University

Favorite Food:  Anything Mexican, especially Burritos!

What is your favorite thing about working at Whalebone Urban Surf?

JH:  I enjoy being a part of the expansion of surf culture in Raleigh.

What is the #1 item on your Whalebone wish list?

JH:  The 7'2 Takayama Surftech Egg

What is your favorite line Whalebone carries?

JH: Volcom

Where is your dream vacation spot?

JH: Anywhere is South America

What do you want to be when you grow up?

JH:  I want to be successful!

When not working at Whalebone, what are your hobbies?

JH:  Surfing, skating, eating and most of all soccer!

What is your surfboard of choice?

JH:  Channel Islands "Dumpster Diver"

What is your favorite regional surf spot?

JH:  Fort Macon in Atlantic Beach, North Carolina

Employee Spotlight: Alisa Driver

Whalebone Urban Surf would be nothing without the enthusiastic employees that run that shop each and every day.  One of those special employees happens to be Alisa Driver.  Not only does she have an amazing eye for style and merchandising, but her passion for retail and customer service truly brings that added special  touch to daily operations at Whalebone Urban Surf.  As assistant manager she helps make sure everything in the shop runs smoothly  and she always makes sure that the sales floor is in tip top shape. Below is a short interview with Alisa so our valued customers can get to know her a little better!

Name: Alisa Driver

Hometown:  Greensboro, North Carolina

Where did you go to college?

AD:  I graduated from UNC-Wilmington with a B.S in Psychology and a Chemistry minor.

What is your favorite food?

AD:  I would have to say anything my grandma makes as long as it is vegetarian.

When and why did you become a vegetarian?

AD:  I became a vegetarian in October 20009 because I do not like the hormones and chemicals put into animals.  I feel like I eat far more healthy now that I am vegeatarian!

What do you love most about working at Whalebone Urban Surf?

AD:  I love helping customers get ready and excited for their vacations!

What is your favorite vacation spot?

AD:  The British Virgin Islands

What is your dream vacation spot?

AD:  Any place in the Mediterranean.

When you are not working what are your hobbies?

AD:  Traveling, shopping, reading and going to the beach of course!

Lastly, what are the top 5 artists on your IPOD right now?

AD:  I would have to say Kid Cudi, Citizen Cope, The Faint, Beyonce and Jay-Z.

One Piece Swimwear: Functional and Fashion Forward

For many, one piece women's swimsuits have this aura as not being "flattering" or "hip".  Some people associate them as strictly being worn by an older age set or people who are not comfortable with showing off their bodies.  With the current trends in swimwear it is safe to say that the aforementioned stipulations are not accurate. 

One piece swimsuits, no matter the amount of coverage, are seemingly everywhere these days.  They can be seen on fashion  runways, poolside, on the beach and even on female surfers.  Not only are they comfortable and easy to wear,  but they can also be figure flattering on many body types.  Whalebone Urban Surf carries one pieces from a vast array of lines including L*Space, Volcom, O'Neill and Leilani amongst others.  Some of the swimsuits are backless.  Others have cut outs on the front and sides.  Regardless of the ascetics of the suits, Whalebone Urban Surf is excited to showcase a variety of these sleek and fashionable one pieces at an assortment of price points.

 

Pictured above is Volcom's "Space Station Strapless" One Piece.  Also available in black. $86

For that fashion risk taker we recommend L*Space's Fringed One Piece.  Available in black and nude.  $122.

Another favorite is from Volcom's Smock Puppet Series.  This suit is available in Teal and Black for $80.  The open back and ruched bottom make for a flattering fit!

If interested at any of the suits pictured above or inquires about other swimwear please call Whalebone Urban Surf at 919.758.8362.  Thank you!

Whalebone Urban Surf hosts Spring 2011 Fashion Show!

Friday, February 18th was a great day for Whalebone Urban Surf.  Besides the fact that it was 75 degrees and sunny, it also happened to be the day we hosted our Spring 2011 Fashion Show.  We had an amazing turnout for the event, which included the fashion show, refreshments and a raffle for a Whalebone Urban Surf girftcard.  The event, which lasted from 6 - 8 pm, opened with the show that was hosted by shop manager Stevi Vaughn.  As the models came out she described the looks they were showcasing.  Many of the models were Whalebone employees with the exception of the little ones  Roxie, Jill and Mason!  The show featured looks from Billabong, Hurley, Volcom, O'Neill, L*Space, Element, Quiksilver, RVCA and more.  Guests also got a look at some of our hard goods.  In addition to the Dakine luggage, our models also carried some surfboards from Channel Islands and JS as well as long board skateboards from Sector 9 and Arbor.   Throughout the evening guests sipped on champagne and perused the new Spring merchandise!

Pictured above is model Roxie Bella, modeling a Billiegirl rashguard and boardshorts.  She is ready to ride some waves with her CustomX bodyboard.

Pictured here is our own Whalebone employee Hannah!  She is modeling swimwear from Volcom.

Sam looks awesome in his Billabong woven shirt and Dakine roller bag.  He is ready for a weekend surf trip!

Raffle winner Elizabeth receiving her Whalebone gift card from shop manager Stevi!

We want to thank everyone involved for making the Fashion show a success.  We truly appreciate the support from our loyal customers, North Hills and our fellow merchants. Also, a a big thank you goes out our Whalebone Urban Surf employees for their continued support and hard work!  With the fast approach of Spring everyone can expect more exciting events from Whalebone Urban Surf!

SUP: Young Sport, BIG Impact

In the last several years SUP, also known as stand-up paddling, has relatively overnight became a sensation with water enthusiasts all over the world.  Whether you are cruising in flat water or riding in big waves, SUP seems to be the ideal new sport for surfers and non-surfers alike.

Whalebone Urban Surf is extremely excited about carrying a selection of SUP's from Naish.  Naish has been producing some of the industry's top SUP's since 2007.  They make a great range of boards that include everything from first time beginner boards to SUP's for high performance wave riders.  Regardless of your skill level, we want fill in Triangle residents what many people already know.  Stand-up paddling is not a trend, it is here to stay.

Beginning in Spring 2011, Whalebone Urban Surf is going to be hosting several SUP demo clinics in addition to offering lessons. Many of these events will be held in some of the Triangle's surrounding lakes.  We will also have a wide variety of SUP's available for purchase in the store.  Bottom line, SUP is a great, exciting and healthy sport.  It provides it's participants with a full body core workout that is rarely obtained from just one activity.  Whether you have a lake house or cruise to the coast on the weekends, invest in a Naish SUP.  Let Whalebone find you the perfect board.  It is an investment that the entire family will enjoy.

L*Space Promotional In-Store Event

On Tuesday, January 18th Whalebone Urban Surf hosted it's first in-store event!  We were so excited to have to support of L*Space when we decided to throw the promotion.  The event, which was held from 6 to 8 pm, provided customers the opportunity to try on L*Space swimsuits in a multitude of colors, styles and patterns.  If they opted to try on one they were automatically entered in a drawing to win a FREE L*Space swimsuit of their choice!  If they ended up purchasing one they received 10% off for the one night only and a free wet/dry bikini bag with purchase!

Don't worry if you could not make it to the event because the promotion is running through January 31st!  You can still come in and try on an L*Space suit and get entered to win a FREE one!  Also, the free bikini bag with purchase still applies!

We would also like to extend a big thank you to Donna, our L*Space sales rep, who came to visit us all the way from Wilmington!  Donna, pictured below, with some of the Whalebone Urban girls!

Employee Spotlight: Ty Fitzpatrick

One of the things Whalebone Urban Surf is most excited about is bringing surf culture to Raleigh and how could we do that without having actual surfers working in the store!  Ty, a Hawaii native, has surfed all his life and brings a wealth of knowledge and passion for surfing to Whalebone.  We are so excited to have someone with his level of surfing experience and expertise as part of our team.  Below is a short interview with Ty so that everyone can get to know him a little better!

Name: Ty Fitzpatrick

Hometown: Town of Kapaa in Kaua'i, Hawaii

When did you first learn to surf?

TF:  I first learned to surf when I was around ten years old.  My friends and I found an old surfboard under my uncle's house and took it out to catch some waves.  After that first day I was instantly hooked on surfing.

Who is your favorite pro-surfer?

TF:  It would have to be "Duke".  He was from Hawaii and to many he is known as "the father of modern surfing."  He shaped the first surfboard that was ever seen in Australia which I think is pretty cool!

What is your all-time favorite surf spot?

TF:  Besides home I would have to say Bali.

What is your board of choice?

TF:  Definitely a 6'0 JS Fat Fish

What brought you to North Carolina?

TF:  I just wanted to see the world!

Random question.  What is your favorite food?

TF: Any fresh fish!

What is the thing you like most about working at Whalebone Urban Surf?

TF:  It is as close to being at the beach as I can get here without actually being at the beach!

LAST ONE!  What is the #1 item on your Whalebone Urban Surf wish list?

TF:   A Naish Stand Up Paddle Board

Meet the Whalebone Urban Surf Team!

We at Whalebone Urban Surf are so excited to be in Raleigh and we are ready to let Triangle residents know who we are!  While the Whalebone name is synonymous with surfers and beachcombers all around, we want the great people that work in the store every day to be just as well known as the name itself.

This is our beautiful group of Whalebone Urban Surf ladies!  Allie(far left), is a graduate of UNCW and recently moved back to North Carolina after living in Vail, Colorado for 2 years!  Alisa(2nd from left), is also a graduate of UNCW and relocated to Raleigh from Greensboro to be the Assistant Manager of our great shop!  Hannah(2nd from right), is a Senior at Millbrook High and will go off to college next Fall!  Last but not least, Stevi(far right), is also a UNCW graduate and is the manager of Whalebone Urban Surf.  Her father, Jim Vaughn, is the owner of all three Whalebone locations.  She hails from the Outer Banks and has been living in Argentina for the past 4 years.  Now she is back and keeping Whalebone in the family!   We are all so very excited to be part of such a special and unique shop!

Whalebone Urban Surf is very proud of our great group of guys!  Joe(far left), originally is from California and is a recent graduate of NC State.  Ty(2nd from left), is originally from Hawaii and relocated to the Raleigh area for school.   Jim Vaughn(middle), is the owner of the all the Whalebone locations and is a regular fixture in the shop! Tucker(far right), is originally from Greenville, NC and is currently a student at NC State.

We have a great team so please come in and get to know us because we want to get to know all of you!